Fractional CMO Services for B2B Growth
Senior-level marketing strategy without the full-time hire.
I provide fractional CMO support for SaaS, fintech, and professional services companies. You get senior marketing leadership, without the commitment of a full-time hire.
Strategy, structure, and momentum. All built around your goals.
What does a fractional CMO do?
- Marketing strategy & planning
Align your marketing with business goals, define priorities, and build a roadmap.
- Positioning & messaging
Clarify what you do, who it’s for, and why it matters—so you stand out and convert faster.
- Team & channel oversight
Provide direction to in-house teams or external vendors to ensure focused, high-quality execution.
Who I Work With
Whether you’re scaling fast or trying to bring more structure to your marketing, this model works well for companies that…
You’re a founder or CEO without senior marketing support
Your marketing feels scattered, inconsistent, or unclear
You’re entering a new stage of growth and need a plan
You’ve outgrown your current tactics and want a smarter strategy
You need strategic marketing help, but don’t want a full-time hire
How We’ll Work Together
Every company is different, so I tailor how I work to fit your stage of growth, your internal team, and your goals. Here’s what the process usually looks like:
Discovery & Audit
We start by understanding where you are today—your current marketing activity, team structure, and business priorities.
Strategy & Roadmap
From there, I build a clear, actionable marketing plan aligned with your commercial goals—something your team or partners can actually use.
Ongoing Support
I stay involved to help guide execution, meet regularly, review results, and adjust as needed.
We typically work together for 3–6 months, depending on the scope of work.
What I Bring to Your Team
Depending on the scope of work we agree on, here’s what I typically deliver as your fractional CMO:
- A marketing strategy aligned to your business goals—not just activity for activity’s sake
- Clear positioning and messaging frameworks that your team can use across channels
- A focused plan your team (or agency) can actually execute
- Metrics that matter—plus a simple way to track and review them
- A trusted marketing partner you don’t need to manage day-to-day
FAQs
Common questions about fractional CMO services
What’s the difference between a fractional CMO and a consultant?
A consultant typically gives advice or delivers one-off projects. A fractional CMO is embedded in your team—providing ongoing strategic leadership, making decisions, and helping you execute. Think of it as part-time CMO, not just outside input.
How many hours do you work with clients each month?
It depends on your needs and stage. Some clients want me to work full-time while others prefer to start with 10–20 hours per month. This also depends on my availability. I always include strategy, team guidance, check-ins, and ad hoc support. We can scale up or down depending on what’s happening in your business.
Do you manage execution or just advise?
Both. I set the strategy and help make sure it actually happens. That might mean working with your internal team, reviewing vendor work, giving feedback on campaigns, or helping structure the day-to-day. I don’t disappear after the slide deck.
What size companies do you typically work with?
Most are early- to mid-stage B2B companies—usually between 5 and 50 people—who are ready to grow but need marketing leadership. I also work with solo founders and professional service firms who want to clarify their message and scale their efforts.
Can you help us hire or build our internal team?
Yes. I can help you define the roles you need, write job descriptions, evaluate candidates, or onboard junior marketers. Whether you’re hiring your first marketer or building a small team, I’ll help you set it up right.
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