Common questions about working together and how I can help your business.
What kinds of businesses do you work with?
I mostly work with B2B companies in finance, consulting, SaaS, and other professional services. If you sell something complex and trust-based, I’m probably a good fit.
What exactly do you help with?
I help businesses figure out what to say and how to say it. That includes messaging strategy, content planning, and writing things like blog posts, newsletters, and white papers.
How do your strategy services work?
My strategic process starts with a deep-dive discovery session to understand your business goals, audience needs, and current marketing approach. We then develop a tailored strategy that aligns your messaging with business objectives, creating a roadmap for implementation that keeps you accountable and on track.
What's included in a content strategy?
A content strategy typically includes audience analysis, content goals and KPIs, topic pillars and content themes, channel recommendations, content formats, publishing cadence, and measurement approach. Each strategy is customized to your specific business needs and resources.
How long does the strategy process take?
The initial strategic framework usually takes 3-4 weeks to develop, including discovery, research, and strategy documentation. Implementation planning then follows, with ongoing refinement as we gather data on what’s working best for your audience.
How do you write content that sounds like us?
I ask good questions, listen closely, and review any materials you already have. If needed, I’ll also interview your team or customers to capture the right voice and tone.
Do you do customer interviews?
Yes. Talking to your customers helps shape both the message and the content. I’ll handle the interviews and turn what I learn into insights you can actually use.
What's the difference between messaging and copy?
Messaging is what you say. Copy is how you say it. Messaging comes first—it’s the foundation for all your content and marketing.
How do we measure the success of our content strategy?
We establish clear KPIs at the beginning of our work together, which might include engagement metrics, lead generation, sales enablement effectiveness, or audience growth. I provide regular reporting to track progress and recommend adjustments based on performance data.
Do you offer ongoing content support?
Yes. Many clients work with me on a monthly basis to write newsletters, blog posts, or thought leadership content that keeps them visible and consistent.
What does your content creation process look like?
After strategy alignment, my content creation process involves research, outlining, drafting, and revision. I collaborate closely during each phase, ensuring the final content meets both strategic goals and quality standards while maintaining your unique voice.
Can you just write the content if we already have a strategy?
Absolutely. If your messaging and strategy are solid, I’m happy to jump in and write.
What if we're not sure what we need yet?
That’s totally fine. We can start with a quick call to talk through where you are and what might help most. No pressure—just clarity.
How long does a project take?
Most messaging projects take 3–4 weeks. Ongoing content work is delivered on a monthly schedule, depending on what we agree on.
Do you provide templates or frameworks as part of your service?
Yes. Depending on your needs, I provide customized templates for content briefs, editorial calendars, messaging frameworks, and content performance tracking that you can continue to use after our engagement.
How do we get started?
How do we get started?
Start by booking a free consultation. We’ll talk about your goals, what’s working (and what’s not), and see if we’re a good fit to work together.
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Have Questions?
Reach out to me and I’ll get back to you as soon as possible.
